....Providing Market Insights to 42K Dealerships ..Fornecendo informações de mercado para 42 mil concessionárias....
BUSINESS CHALLENGE
Dealers don’t have a clear understanding of the evolving customer profile nor the best channel to reach prospective customers in order to track the success of their Marketing/Communication efforts. They are challenged to find the answers to key questions:
Analysis
– Who are our customers (common attributes that define customer profile)?
– How much are they purchasing/where are they purchasing?
– What factors are affecting sales?– What patterns exist in our market?
Insights
– Why is this happening?
– What’s changing? (Market conditions, consumer behavior, and competitive threat?)
– Can we forecast? (New growth opportunities, new market segments, etc.?)
Actions
– Can we innovate? Offer new products, new value prop, new marketing & sales strategies?
SOLUTION
GE Capital Commercial Distribution Finance (CDF) Dealer insights deliver actionable intelligence to dealers by comparing their inventory levels to peer and industry standards. Insights also allows dealers to better understand their market and make more informed operational decisions by providing additional analytics on the consumer product segments and patterns occurring within their geographies.